Price comparison

Updated 23 April 2026

Protein yoghurt showdown: which is actually worth it?

Price per gram comparison across premium protein yoghurt brands and supermarket own-brand alternatives. Real Australian prices and the verdict.

The protein yoghurt market in Australia

Australia's protein yoghurt segment is booming. Brands like YoPRO, Chobani, Fage Total, and Siggi's have launched premium-priced ranges at every major supermarket. These products are positioned as "nutrition premium" items and priced accordingly. But the question every shopper should ask is simple: what am I actually paying more for?

Head-to-head price comparison

Product	Size	Price range	Protein per 100g	Cost per 10g protein	Cost per 100g
Woolworths Greek Yoghurt	500g	AUD 2.20-2.80	10g	AUD 0.44-0.56	AUD 0.44-0.56
Coles Greek Yoghurt	500g	AUD 2.00-2.60	10g	AUD 0.40-0.52	AUD 0.40-0.52
ALDI Greek Yoghurt	500g	AUD 1.80-2.30	10g	AUD 0.36-0.46	AUD 0.36-0.46
Fage Total (plain)	500g	AUD 5.00-6.00	10g	AUD 1.00-1.20	AUD 1.00-1.20
YoPRO	170g	AUD 2.20-2.80	20g	AUD 0.55-0.70	AUD 1.29-1.65
Chobani (plain)	227g	AUD 3.00-3.80	17g	AUD 0.88-1.12	AUD 1.32-1.67
Siggi's Icelandic	150g	AUD 2.80-3.50	18g	AUD 0.78-0.97	AUD 1.87-2.33
Harris Farm Own Brand	500g	AUD 2.40-3.00	10g	AUD 0.48-0.60	AUD 0.48-0.60

What the data reveals

Own-brand yoghurt is the best value per 100g

ALDI Greek yoghurt at AUD 1.80-2.30 for 500g (AUD 0.36-0.46 per 100g) is the cheapest baseline. Woolworths and Coles own-brand are similar at AUD 0.40-0.56 per 100g. These deliver 10g protein per 100g, identical to premium brands.

YoPRO costs 3-4 times more per 100g despite being smaller

A 170g YoPRO pot costs AUD 2.20-2.80, or AUD 1.29-1.65 per 100g. That is 3-4 times the cost of ALDI own-brand for identical 100g. The only "advantage" is that YoPRO delivers 20g protein (vs 10g in standard Greek yoghurt), but you are also paying for a smaller package, branded marketing, and shelf positioning.

Chobani charges a massive premium for minimal extra protein

Chobani at AUD 3.00-3.80 for 227g (AUD 1.32-1.67 per 100g) is 3-4 times more expensive than own-brand. A 227g Chobani has 17g protein; a 500g Coles Greek yoghurt has 50g protein total. For the same price as one Chobani, you could buy two own-brand 500g tubs and get 100g protein instead of 17g.

Siggi's is the most expensive but delivers high protein

Siggi's Icelandic at AUD 2.80-3.50 for 150g (AUD 1.87-2.33 per 100g) costs 5-6 times more than ALDI own-brand. It delivers 18g protein per 150g serve (12% protein), slightly higher than standard Greek yoghurt (10%). The premium is justified by product positioning and marketing, not by protein density or ingredient quality.

The marketing breakdown: why the premium exists

Smaller packs command higher per-unit premiums

YoPRO, Chobani, and Siggi's are all sold in single-serve or small multi-packs. Smaller packages carry higher per-kilogram costs across all grocery categories. A 500g ALDI pack spreads marketing, distribution, and shelf costs across 500 grams. A 170g YoPRO pot spreads the same costs across 170 grams. The result: YoPRO appears expensive per serve but only because the package is smaller.

Fitness brand positioning justifies markup

YoPRO markets itself to fitness enthusiasts and gym-goers. Chobani positions as a premium American import. Siggi's emphasises Icelandic tradition and high-protein credentials. These brand narratives let retailers charge 3-5x the own-brand price. The nutritional difference between a YoPRO single-serve and a 500g Coles Greek yoghurt is negligible; the cultural difference is vast.

Convenience premium for single-serve

Single-serve YoPRO and Chobani pots are genuinely more convenient than a 500g tub. You can grab one from the supermarket, from a cafe, or from a gym vending machine. That convenience carries a cost: 2-3x higher per 100g than bulk tubs. Like protein bars, this is a time/convenience premium, not a nutrition premium.

Annual cost impact: single household

Scenario: one yoghurt per day

• ALDI own-brand: 1x 500g weekly (3-4 serves) = AUD 1.80-2.30/week = AUD 94-120/year
• YoPRO single-serve: 1x 170g daily = AUD 2.20-2.80/daily = AUD 803-1,022/year
• Chobani single-serve: 1x 227g daily = AUD 3.00-3.80/daily = AUD 1,095-1,387/year

Annual difference: A household eating yoghurt daily pays AUD 709-1,293 more per year by choosing YoPRO over own-brand. For Chobani, the difference is AUD 1,001-1,267 per year. That is before any savings from other food categories.

Family of four eating yoghurt 5 days per week

• ALDI own-brand: 2x 500g weekly = AUD 3.60-4.60/week = AUD 187-239/year
• YoPRO single-serve: 20x 170g weekly = AUD 44-56/week = AUD 2,288-2,912/year

Annual difference: AUD 2,101-2,725 more per year for the family choosing YoPRO.

What to do: the smart yoghurt strategy

If you have time (bulk buying)

Buy ALDI own-brand 500g tubs at AUD 1.80-2.30. Scoop into small containers for grab-and-go servings. Identical nutrition to premium brands at 80% savings. Plan purchases around weekly specials.

If you need single-serve convenience

Buy Woolworths or Coles own-brand single-serve tubs (usually 170-200g, AUD 1.50-2.00) instead of branded alternatives. Similar convenience, 30-50% cheaper than YoPRO or Chobani, identical nutrition.

If you are choosing between single-serve brands

YoPRO delivers double the protein of standard yoghurt (20g vs 10g). If you specifically need the extra protein, YoPRO is cheaper per gram than Chobani or Siggi's. But still cheaper to buy a 500g tub and scoop.

If you value premium taste or ingredients

Siggi's and Fage are genuinely higher-quality yoghurts with minimal additives. If you prefer them for taste, that is a valid personal choice. But understand the 60-100% price premium buys taste preference and brand positioning, not superior nutrition. Budget yoghurts deliver identical protein and amino acids.

Watch for hidden sugar in branded varieties

Many branded protein yoghurts add sugar to improve taste. A plain own-brand Greek yoghurt has 3-5g sugar per 100g. A flavoured YoPRO or Chobani can have 8-12g sugar per 100g. You are paying more and getting more sugar: a double loss. Always read the nutrition label, not just the protein claim.