What the prices actually show.
All Pinch articles and data tools. Illusory discounts, hi-lo pricing cycles, ALDI comparisons, the Pinch Index, and coverage of Australia's grocery market reforms.
Price Watch
Data-driven pricing analysis. Built on 52 weeks of history across 74,000+ products.
230 "specials" that cost more than the old price.
We tracked 76,000+ products for 112 weeks. These ones are on "special" right now at prices higher than what you were paying months ago.
2,308 products where the "sale" price is the new normal.
Even at the lowest point in the cycle, these products are 15%+ more expensive than they used to be.
What 10 Aussie staples actually cost right now.
Milk, bread, eggs, chicken, cheese, and 5 more staples priced at ALDI, Coles, Woolworths, and Harris Farm. No specials, no loyalty cards.
Same price, less product. It's not your imagination.
Dozens of major brands have quietly reduced pack sizes by 5-20% while the shelf price stayed the same. Here are the documented examples.
Smart Shopping
Live comparison tools that answer real shopping questions.
Is ALDI actually cheaper? Depends which number you read.
We priced 10 staples twice: by sticker price and by unit price. The story changes completely.
What 10 family dinners actually cost this week.
The Pinch Index prices the same meals at Coles, Woolies, ALDI and Harris Farm every week.
$100 dinner plan: 10 family meals priced at every supermarket.
Can you feed a family of 4 for $100 a week on dinners alone? We priced 10 simple meals at Coles, Woolies, and ALDI.
17 CHOICE basket staples priced at every store.
The same products CHOICE surveys, priced by Pinch at all four retailers. Full matrix with sizes.
The one number that changes everything at the supermarket.
Unit pricing shows the real cost per kg or per litre. The bigger pack is not always cheaper. Here's how to read it.
What's Happening
Timely commentary on grocery news and regulation, tied back to data.
Australia's price gouging ban: what actually changes on July 1.
From July 1, 2026, it's illegal for Coles and Woolworths to charge excessively above cost of supply. Here's what it covers and what it doesn't.
Ms Weckert's algorithm doesn't lie. That's Coles' problem.
The Coles CEO predicts agents will handle 30% of online grocery orders by 2030. Agents have perfect price memory. The duopoly playbook depends on you not having that.
The Mandatory Grocery Code is live. Here's what it actually does.
The Mandatory Food and Grocery Code took effect 1 April 2025. It protects suppliers, not consumers. Here's the difference.