How Pinch works
Pinch connects recipes to real grocery prices. Import a recipe, price ingredients across 4 retailers, and see where to shop. Free.
Pinch tracks real grocery prices at Coles, Woolworths, ALDI, and Harris Farm, with 52 weeks of price history on 74,000+ products. We built Pinch to answer one question: where should I actually shop for this meal?
Start with a recipe
Pinch lets you get ingredients into the app four ways: paste a recipe URL from any food website, share a recipe from Apple Notes or Notion, take a screenshot of a printed recipe, or type in your own ingredients.
If you paste a URL or share from notes, Pinch's AI extracts the ingredient list automatically. No manual data entry. If you screenshot or type, you fill in what you're making.
Pinch prices your ingredients
Once you've got a recipe in Pinch, AutoShopper matches each ingredient to real products from four Australian supermarkets: Coles, Woolworths, ALDI, and Harris Farm. For each ingredient, we pick the cheapest matching product at each retailer. No brand boosts. No promotions pushing you to more expensive versions. Just the actual cheapest option that matches what you need.
Matching happens in the background. You see the total cost of your entire meal at each supermarket, side by side, before you leave the house.
See where to shop
A meal that costs $18 at Coles might cost $14 at ALDI for the exact same ingredients. Pinch shows you the breakdown: what you're buying, the price at each store, and which supermarket gets you the best deal for that specific recipe.
No guessing. No loyalty to one chain. Real prices, real savings.
Build a shopping list
Add multiple recipes to Pinch. If you're making spaghetti bolognese (needs onions, garlic, mince) and a salad (needs lettuce, tomato, onion), Pinch combines the duplicate ingredients for you. Your shopping list shows one entry for onions instead of two. You get the total cost across all recipes, at all four supermarkets, so you know exactly how much you'll spend before you shop.
52 weeks of price history
Supermarkets cycle prices. That $5 chicken breast was $4 three weeks ago. Pinch tracks 52 weeks of real prices on every product. When you're pricing a recipe, you can see if the current price is at its low or high in the cycle. It answers the question every savvy shopper asks: is this "special" actually a special, or just the regular price coming back?
Get notified about price drops
Save products you buy regularly. Pinch tracks their prices and sends you a push notification when they hit their cycle low. You'll get specific product names, actual savings amounts, and a link straight to the shopping list for that product. No spam. Just genuine deals on things you actually buy.
The numbers
No account needed to start
Browse products, search prices, and explore recipes without signing up. If you want to save recipes, build shopping lists, or get price drop alerts, you'll create a free account. No passwords to remember. Sign in with Google, Apple, or email. Pinch doesn't sell your data, serve ads, or share your shopping habits with retailers.
Built for Australian families
Pinch was built in Sydney by one person who got tired of shopping at the wrong supermarket. We focus on the retailers Aussie families actually use (Coles, Woolworths, ALDI, Harris Farm), not international chains. Prices update every week, automatically pulled from live supermarket data.
Every feature in Pinch exists to answer one thing: where should I actually shop for this meal, right now, given the actual prices today?
Start saving
Download Pinch on iOS or Android and import your first recipe. See the difference between supermarkets. Build a shopping list. Pick the cheapest option. It takes 60 seconds.
Download Pinch (free on iOS, Android coming soon). No ads. No data selling.