How Pinch works

Updated 30 March 2026

Import any recipe to your shopping list

Paste a recipe URL into Pinch and get a shopping list with real supermarket prices. Works with any recipe website.

How recipe import works

Open Pinch and paste a URL from any recipe website: Taste.com.au, BBC Good Food, RecipeTin Eats, Donna Hay, or hundreds of others. Pinch's AI reads the page and extracts the ingredient list automatically. No manual typing. No copy-paste mistakes. Your recipe becomes a shopping list in seconds.

If you prefer, you can share a recipe directly from Safari, Instagram, or TikTok to Pinch using the share extension. No need to open the app first. Or take a screenshot of a printed recipe or handwritten list, and Pinch will read it. Multiple input methods. One result: your ingredients, priced across every supermarket.

Supported recipe websites

Pinch works with any recipe website that uses standard recipe markup. That includes most food blogs, magazine sites, and commercial recipe platforms. Taste.com.au, BBC Good Food, RecipeTin Eats, Donna Hay, Gourmet Traveller, Weight Watchers Australia, and thousands of smaller food blogs all work. If a website displays ingredients in a readable format, Pinch can usually extract them.

You can also share recipe posts directly from Instagram and TikTok. If the post contains a written recipe in the caption or image, Pinch will extract it. No need to hunt for a linked recipe website.

From ingredients to prices: AutoShopper matches your recipes

Once Pinch extracts your ingredients, AutoShopper works in the background. For each ingredient, AutoShopper finds the cheapest matching product at Coles, Woolworths, ALDI, and Harris Farm. It doesn't pick brands. It doesn't favour promoted items. It finds the cheapest product that matches what you actually need.

If a recipe calls for "400g chicken breast", AutoShopper finds the cheapest 400g (or close) chicken pack at each supermarket. You'll see the actual price for that ingredient at each store. Your recipe total appears instantly: $18 at Coles, $14 at ALDI, $16 at Woolworths, $15.50 at Harris Farm.

The difference is real. That $4 gap between Coles and ALDI on one recipe compounds over a week. Import five recipes (a typical week of dinners), and you might see a $15-25 difference depending on where you shop.

Build a week of meals at once

Import 5-7 recipes for the week. Pinch combines all ingredients into one shopping list, removing duplicates automatically. If Monday's pasta bolognese and Wednesday's salad both need onions, your shopping list shows one entry for onions instead of two, with the quantity you actually need.

You see the total cost of your entire week of meals at each supermarket. Shop at ALDI this week, and you might save $20-30 compared to Woolworths, just by having price visibility before you leave home.

Real prices, updated weekly

Pinch tracks 74,000+ products across Coles, Woolworths, ALDI, and Harris Farm, with prices updated every week. The prices you see when you import a recipe are the actual prices in supermarkets right now, not estimates or historical averages. When you finish building your shopping list, you know exactly what you'll pay at each store.

Supermarket prices cycle. That $5 chicken breast was $4 three weeks ago. Pinch shows you 52 weeks of price history for each product, so you can see if this week's price is a genuine deal or just the regular price returning.

Share extension: faster than opening the app

On iOS, use the Pinch share extension to send recipes directly from Safari, Instagram, TikTok, or any other app. Tap share, select Pinch, and your recipe is imported without opening the app. Faster for one-off recipes or when you're browsing and spot something you want to cook.

Free, no account required to start

Browse recipes and check prices without signing up. If you want to save recipes, build shopping lists, or get price drop alerts for products you buy regularly, you'll create a free account. No passwords. Sign in with Google, Apple, or email. Pinch doesn't sell your data, serve ads, or share your shopping habits.

Meal planning workflow: one week, one shop

Here's how it works in practice: on Sunday, browse recipe websites. Find five dinners for the week: spaghetti bolognese, chicken stir-fry, curry, fish and chips, and tacos. Paste each recipe URL into Pinch (or share from Instagram). Pinch combines them into one shopping list with all duplicates removed. You see the total at each supermarket. Choose ALDI because it's cheapest this week. Go shopping once. Your dinners are covered.

Next week, supermarket specials shift. Coles might be cheaper. Pinch reflects the new prices automatically. You make the call based on real data, not habit or loyalty to one chain.

The missing piece in recipe websites

Recipe websites tell you ingredients and method. They don't tell you cost. "Serve four" doesn't answer the question every home cook asks: can I actually afford this this week? Pinch answers it. A recipe from BBC Good Food becomes a shopping list with real Australian prices at four supermarkets. The method doesn't change. The affordability becomes visible.