How to

Updated 1 June 2026

How to see Woolworths and Coles price history

Neither Woolworths nor Coles shows you price history. Pinch tracks 52 weeks of real prices across 74,000+ products at 4 Australian supermarkets.

Woolworths and Coles don't show price history

The Woolworths and Coles websites and apps show you today's prices only. They do not publish what they charged for a product last week, last month, or last year. This is intentional. Without seeing how prices move over time, you cannot tell if a sale is genuinely cheap or just the normal price dressed up as a special.

The ACCC Supermarkets Inquiry Final Report (2025) found that major retailers regularly use "high-low pricing". A product sits at a regular price for weeks, then moves to a lower "special" price for a week or two, then cycles back up. The low price is the special. The high price is the regular price. But to a shopper seeing only today's tag, they look identical.

Why price history matters

Your shopping budget changes when you can see patterns. Full cream milk at $3.60 today might feel cheap compared to what you paid last time you shopped. But if you see it was $3.20 three months ago and $3.10 six months ago, then $3.60 is expensive. Without that history, you are flying blind.

Price history also helps you spot genuine sales. Some retailers mark up prices before a sale, then discount them back to where they started. Others mark down prices that have been genuinely higher. Seeing 52 weeks of data tells you which is which. You spend the same money either way. But knowing the truth changes how you feel about paying it.

What Pinch shows you

Search for any product in the Pinch app. You get the current price at all four retailers: Coles, Woolworths, ALDI, and Harris Farm. Below that, you get a chart showing how the price at each retailer has moved over the past 52 weeks. This is real data. Not estimates. Not guesses. Actual shelf prices collected week by week.

The chart also shows you when prices changed and by how much. If a product has been cycling between $2.50 and $3.00 every four weeks for a year, you will see that pattern. When the next $2.50 week comes around, you will know to stock up.

A practical example

Search for full cream milk 2L. The chart shows you Coles at $3.40 today, Woolworths at $3.50, ALDI at $3.20, Harris Farm at $3.15. You can see Woolworths has run milk at $3.40 every week for the past month, but it dropped to $3.10 three months ago and bounced between $3.20 and $3.50 before that. ALDI has stayed rock solid at $3.15 for six weeks straight. This single view saves you money. You know where to buy milk this week. You know whether Woolworths' current price is a sale or normal. You know ALDI is stable.

How Pinch differs from retailer apps

The Woolworths and Coles apps let you see prices at that one store today. Pinch shows you prices across all four retailers plus the history. The retailer apps are designed to help you find deals within that store. Pinch is designed to help you find deals across the entire market. They serve different purposes. Most shoppers use both.

Methodology

• Price data source: Weekly pricing from Coles, Woolworths, ALDI, and Harris Farm.
• History period: 52 weeks of real shelf prices collected automatically.
• Data verification: All prices verified against live retailer websites and apps.
• ACCC reference: ACCC Supermarkets Inquiry Final Report, 2025. Findings on high-low pricing tactics in Australian supermarket sector.